RESUME
LIQUID SHANGHAI
EXECUTIVE CREATIVE DIRECTOR
2021-Present
Part of the Management Committee, overseeing the overall development of almost 150 creatives. Focused primarily on growing Liquid’s roster of direct international clients, working directly with their global headquarters to drive work in the China market. Established a training platform, Rainbow Academy, to nurture young talent and provide mentorship.
MCCANN HONG KONG
EXECUTIVE CREATIVE DIRECTOR
2018 - 2020
Returned to Hong Kong to lead and rebuild the creative department from scratch, hiring for a wide variety of skillsets including 3D modelling and in-house production capabilities. Helped the agency win a host of new clients, including Shangri-La Hotels' first major rebranding assignment in a decade. Major clients include Cigna International Markets, Mastercard, Carlsberg Group both in Hong Kong and China, and Lee Jeans China and APAC among others.
ISOBAR SHANGHAI
GROUP CREATIVE DIRECTOR
2015 - 2018
Joined to run half the creative department, and give a strategic and conceptual boost to their strength in tech and innovation. Led 6 teams for a range of clients including Coca-Cola/Sprite/Minute Maid, Huawei Global, Tencent, Riot Games, Citic Bank, Adidas and others.
LEO BURNETT SHANGHAI
SENIOR GROUP CREATIVE DIRECTOR
2013 - 2015
Transferred internally from Leo Burnett Hong Kong to help stabilise the agency. Initially responsible for two teams, but ended up de-facto creative department lead due to a vacuum and changes in the ECD role at the time. Key clients included Coca-Cola, Hilton Hotels, Skoda, UnderArmour, Bosch and others.
LEO BURNETT HONG KONG
CREATIVE DIRECTOR
2009 - 2013
Led a 7-man team, one of the first to truly bring traditional, digital, social, events and PR together into integrated solutions for our clients. Clients included Hang Seng Bank, Wyeth, Calbee, Sony, Max Factor, Sony and Ferrero Rocher.
M&C SAATCHI HONG KONG
CREATIVE DIRECTOR
2007 - 2009
Came in with my ECD at the time as part of a major restructuring to integrate their digital and "traditional" offering. In addition to serving M&C Saatchi's longstanding Mandarin Oriental account, also helped bring in new clients such as KFC, Sharp and Prudential.
OGILVY HONG KONG
ASSOCIATE CREATIVE DIRECTOR
2003 - 2007
Where I first started becoming truly independent, making (and taking responsibility for) my own messes for clients like Coca-Cola/Sprite/Fanta, The Economist, Panadol, Prudential and Pizza Hut to name a few.
SENIOR ENGLISH COPYWRITER
CREATIVE STRATEGIST
ENGLISH COPYWRITER
1998 - 2003
The early years, spent learning the ropes and making mistakes at indy agency Freeway Communications, Dentsu Young & Rubicam, our own start-up called Virus (where I presumptuously called myself a Creative Strategist before it became a thing), and Euro RSCG.